Decent sales, sincere loyalty & extreme #MangoJoy cultivated despite production hurdles
This season was one of the most peculiar I’ve experienced, but ultimately, it turned out to be one of the best in terms of ROI. Despite numerous trials and tribulations, our customers and consumers stood by us, and together we delivered exceptional mango experiences at the retail level. Shoppers enjoyed decent prices, and we provided plenty of culinary and commodity education. We sold more overall, primarily because we diversified the variety of mangoes available. Although Mexican production was slightly down, the heightened excitement and consumer engagement made sales move faster than in previous seasons. The season is ending this week, but there is plenty to be pleased about in terms of how participants of our program cultivated #MangoJoy and reaped great rewards despite the climate related obstacles. I take more about the rewards of the season HERE.
For now here’s a quick recap or a meander down the seasonal memory lane.
