The elevated shopping experience & #MangoJoy
This year’s top food trend, which appears on nearly every food sector trend list, is, in my opinion, the culmination of many past trends finally converging. It’s also the most meaningful trend I see for mangoes—and one that truly excites me and one I plan to keep chasing: the growing emphasis on making every moment of the shopping journey more meaningful. It also just happens to be the perfect embodiment of #MangoJoy.
This trend signals what many of us have known for a long time: the shopping experience has evolved, and shoppers continue to want more from the overall experience. It’s no longer just about purchasing a product at a reasonable and fair price; it’s about creating personalized, immersive shopping experiences that ignite and engage all the senses. Shoppers are seeking more than just products—they want tailored recommendations, interactive displays, and educational content that deepens their connection to the products they purchase. They want an experience in the store, surrounding the product and display and even long after when they are home.
