How to prepare for #MuchosMangoes and create optimal shopper #mangojoy
It’s difficult to envision a scenario where #MuchosMangoes are priced just right and abundantly available consistently, particularly amidst this week’s lower Ataulfo volumes. Doubt exacerbated by season-to-date difficulties from Mexico and the lingering bad taste offshore programs have left. But #MuchosMangoes are both here and on the horizon, and it’s crucial, perhaps more than ever, that we prepare ourselves accordingly.
We should see prices begin to gently lower, closer to “normal” (what even is normal anymore) as more conventional fruit comes on the market from other regions and countries. Conventional markets have a way of pressurizing the organic side of things and this will help move us all in the direction we want and need to go- selling more mangoes – which means better price points for consumers.
On the growing side, our responsibility is to ensure that our programs operate smoothly and maintain a consistent supply of high-quality mangoes, irrespective of weather and other challenges. Meanwhile, the role of the Crespo Organic Kitchen is to ensure that marketing tools and mango education are effectively implemented, guaranteeing consistent sales and delighted mango shoppers.
