Browsing Tag

Ataulfo Marketing

Featured, News

Ataulfo Mango Time

April 13, 2023

Shortcutting the promotion of Mexico’s yellow slipper

This is an industry geared post.

Instead of focusing on the lack of the round fruit the orchards are currently yielding into an empty pipeline, a problem that will take a little more time to fix and stabilize; focus on the mango abundance that the orchards are currently giving ~ Ataulfo mangoes!  It’s a great time to either examine and improve your existing organic Ataulfo program or think about implementing one. We have time, quality product and the support you need.

The Crespo Ataulfo program is robust; carpe diem.

The buttery smooth Ataulfo flesh  makes them extremely versatile for cooking  and eating and they are easy to please consumers price wise with  sizing at 12/14/16/18. Not only do we take sizing and quality seriously but we have invested in the consistency of volume necessary to build sales and ongoing national programs. The Crespo Organic seasons starts in late January and moves through the middle to end of August, so its also long one- worthy of some attention, especially as Ataulfos take off as the fastest growing organic varietal among consumers. And especially now as the Tommy’s are scarce and California’s stone fruit late do to the crazy rains. Retailers looking for something promote worthy need to look no further than the Crespo Organic Ataulfo mango!

We have everything that you need for success including price. They go on sale starting next week through Cinco De Mayo 
Download our Interactive Cinco De Mayo #CelebrateMexico #Celebrate Mangoes guide.

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Featured, Product

Ataulfo Marketing 101

December 22, 2022

 

Shortcutting the promotion of Mexico’s yellow slipper

This is an industry geared post.

I am currently in Miami taking a snowbird working month for myself, escaping the midwest cold. It’s sunny and warm here but I know for most of you the rain is currently falling and a good many of you have snow dropping or piled up.   Rest assured spring is definitely coming. And mangoes that means an uptick in sales.

The way we crave comfort food in the winter is exactly the way we crave healthy and vibrant foods in the spring.  Mangoes are both healthy and vibrant and Ataulfos are the most vibrant and healthy mangoes we have access to in our organic marketplace. The buttery smooth Ataulfo flesh  makes them extremely versatile for cooking and they are easy to please consumers price wise with  sizing at 12/14/16/18 vs 7/8/9/10. The Crespo Organic Ataulfo program is robust. Not only do we take sizing and quality seriously but we have invested in the consistency of volume necessary to build sales and ongoing national programs. The Crespo Organic seasons starts in late January and moves through the end of August, so its also long one- worthy of some attention, especially as Ataulfos take off as the fastest growing organic varietal among consumers.

As we near the start of the 2023 Mexican mango season with Ataulfo mangoes set to emerge onto the scene the last week of the month, it’s a good time to either examine your existing organic Ataulfo program or think about implementing one. We have time, quality product and the support you need,  the Crespo Ataulfo program is a good one; carpe diem.

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Farm, Featured, News

Little Ataulfo Mangoes

April 23, 2021

An opportunity knocking down the door

I originally started to write this blog to share important news on the organic mango industry to organic mango customers and interested consumers in real time. I saw a gap between what I was privy to versus what American buyers knew (or didn’t know is more like it) when it came to mangoes, organics and certainly the day-to-day crop and market interrelations.

In my early years, I had learned that when buyers had factual information, long-term (and better) sales opportunities could be made. Stronger relationships were built between consumers, buyers and farmers which set us off on a greater solution-oriented trajectory.

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