ataulfo Archives - Under the Mango TreeUnder the Mango Tree

Featured, People

3 Minute Mango Expertise: Noris Ledesma

July 8, 2024

Risk & Reward: “Who is going to take the risk, who is going to make the changes”

This season is a wake up call according to my guest this week!

I love unraveling ideas and sharing information. This Summer Mango Mania season, I’m excited to introduce 3 Minute Mango Expertise. Each 3-minute video features interviews with mango experts, covering the supply chain from orchard to table. Blog posts and full-length videos provide more details. This series aims to clarify the supply chain and expand knowledge, aligning with my mango blog’s motto – Under my mango tree, all is shared…..

This week’s guest, renowned Dr. Noris Ledesma, emphasizes the importance of sharing information and collaboration. She knows firsthand the many challenges ahead and agrees that working together is the best path forward. She highlights her work with a diversity of cultivars and reminds us that tropical varieties, like the Ataulfo, fared best during the serious blooming issues throughout Latin America this season, which led to dismal numbers in output, she notes that without change, this is the future.

Featured, News, People

It Takes a Village

January 15, 2023

Proper Ataulfo handling practices increase sales and consumer satisfaction

El Grupo Crespo grows exceptional Ataulfo mangoes. They grow the Ataulfos in ideal microclimates that yield their signature flavor – sweet, sugar-caramel with a tinge of spice. If you ask me, it can only be created in Mexico.

The Ataulfo mango, a Mexican cultivar, is puro Mexico, as the saying goes. Just like Indian mangoes and Thai mangoes taste and look a little different when grown in Mexico, the Ataulfo mango is the same grown elsewhere. The Mexican season is THE season for this special mango. Many consumers know this and more are learning. We want to fuel that momentum, educating on best handling practices, and gaining more lovers of Mexico’s Ataulfo.

Featured, Product

Ataulfo Marketing 101

December 22, 2022

Shortcutting the promotion of Mexico’s yellow slipper

This is an industry geared post.

I am currently in Miami taking a snowbird working month for myself, escaping the midwest cold. It’s sunny and warm here but I know for most of you the rain is currently falling and a good many of you have snow dropping or piled up. Rest assured spring is definitely coming. And mangoes that means an uptick in sales.

The way we crave comfort food in the winter is exactly the way we crave healthy and vibrant foods in the spring. Mangoes are both healthy and vibrant and Ataulfos are the most vibrant and healthy mangoes we have access to in our organic marketplace. The buttery smooth Ataulfo flesh makes them extremely versatile for cooking and they are easy to please consumers price wise with sizing at 12/14/16/18 vs 7/8/9/10. The Crespo Organic Ataulfo program is robust. Not only do we take sizing and quality seriously but we have invested in the consistency of volume necessary to build sales and ongoing national programs. The Crespo Organic seasons starts in late January and moves through the end of August, so its also long one- worthy of some attention, especially as Ataulfos take off as the fastest growing organic varietal among consumers.

As we near the start of the 2023 Mexican mango season with Ataulfo mangoes set to emerge onto the scene the last week of the month, it’s a good time to either examine your existing organic Ataulfo program or think about implementing one. We have time, quality product and the support you need, the Crespo Ataulfo program is a good one; carpe diem.

Featured, News

Time to Brush Up On Ataulfo Marketing

January 18, 2022

Shortcut to success, Ataulfo Marketing 101

This is an industry geared post.

Even though it is currently cold in most states and fresh snow has blanketed much of the US, spring is definitely coming. It always does and when it does mango sales increase. The way we crave comfort food in the winter is exactly the way we crave healthy and vibrant foods in the spring and succulent juicy, thirst quenching fruits in the summer. Mangoes are healthy and vibrant and thirst quenching and juicy and Ataulfos are the most vibrant and healthy mangoes we have access to in our organic marketplace and the most rewarding summer time fruit.

The buttery smooth Ataulfo flesh makes them extremely versatile for cooking and they are easy to please consumers price wise with sizing at 14/16/18/20 vs 8/9/10/12. The Crespo Organic Ataulfo program is robust. Not only do we take sizing and quality seriously but we have invested in the consistency of volume necessary to build sales and large season long national programs.

The Crespo Organic seasons starts in late January and moves through mid-August, so its also long one- worthy of some attention, especially as Ataulfos take off as the fastest growing organic varietal among consumers.

Farm, Featured, News

Little Ataulfo Mangoes

April 23, 2021

An opportunity knocking down the door

I originally started to write this blog to share important news on the organic mango industry to organic mango customers and interested consumers in real time. I saw a gap between what I was privy to versus what American buyers knew (or didn’t know is more like it) when it came to mangoes, organics and certainly the day-to-day crop and market interrelations.

In my early years, I had learned that when buyers had factual information, long-term (and better) sales opportunities could be made. Stronger relationships were built between consumers, buyers and farmers which set us off on a greater solution-oriented trajectory.

Featured, Kitchen

Ataulfo Swirl Meringue Cookies

March 30, 2020

A simple crunch cookie your kids can make!

I recently found myself with some leftover egg whites from an ice cream project I did – which you can find on my other blog My Herbal Roots. So, I wanted to try an idea that had been swirling around in my head (pun intended; they’re great fun!).

Years ago, while teaching classes at my culinary center in Brooklyn, we attempted to flavor French meringue cookies with different fresh ingredients. We knew that it was difficult, but we felt that it could be done if we had the right texture and consistency. To a certain extent, we were right; however, it is more true that dried powders work best for flavoring meringue because the meringue will fall apart if you add something with too much moisture. It’s still possible, though, especially with thick paste like fresh sauces. We cooked down blueberries, raspberries, strawberries, tomatoes, and many other items until they were a thick, fresh tasting pastes and added those to the meringue batter. We got pretty good results. Continue Reading…

Farm, Featured, News

Summertime Crop Update

June 13, 2019

Mexican organic mango season prepares for great peak. We will all be dripping in sweet mango mania.

I do a fair amount of writing work in addition to all my other doings…. This article was originally written for and published (in edited form) by Organic Produce Network, to see the edited version on OPN’s weekly newsletter- click here.

Consumers are having an excellent Mexican organic mango season, larger than normal displays of great looking and tasting fruit are bountiful and prices have been incredibly appetizing. This mango mania is expected to continue as the season has completed the transition into the most voluminous northern producing regions of Nayarit and Sinaloa. Reports of orchards of abundance mangoes will surely bring ample promotions over the hot summer months when consumer cravings are most copious.

Featured, Product

Ataulfo Marketing 101

February 13, 2019

Shortcutting the promotion of Mexico’s yellow slipper

This is an industry geared post.

Even though the rain is currently falling and the snow dropping, spring is definitely coming. It always does and when it does mango sales increase. The way we crave comfort food in the winter is exactly the way we crave healthy and vibrant foods in the spring. Mangoes are both healthy and vibrant and Ataulfos are the most vibrant and healthy mangoes we have access to in our organic marketplace. The buttery smooth Ataulfo flesh makes them extremely versatile for cooking and they are easy to please consumers price wise with sizing at 14/16/18 vs 8/9/10. The Crespo Organic Ataulfo program is robust. Not only do we take sizing and quality seriously but we have invested in the consistency of volume necessary to build sales and ongoing national programs. The Crespo Organic seasons starts in late January and moves through the end of August, so its also long one- worthy of some attention, especially as Ataulfos take off as the fastest growing organic varietal among consumers.

Farm, Featured, News, Product

Crespo Organic Sees All Yellow

January 21, 2019

Mexico revs up mango engines with Ataulfos to start the season

Most packing sheds are currently opened, opening or will be opening in the next few weeks in the southern states of Oaxaca and Chiapas.

Ataulfos are on track to start first – some growers have started picking and others will start picking next week and, in the weeks, to follow. Ideally growers should be particular in the pack out as its been reported by several growers – we included- that because of heavy rains during December when fruit formation was taking place, much of the onset fruit may not be of the highest quality (on the outside). Some growers, like us, are opting to have more patience as the fruit behind the onset fruit is showing much better quality. Being particular in terms of pack out vs, the pack everything methodology that often occurs with the opening of the season, has proven to be more successful for our rather large Ataulfo program that lasts through August, typically.

Culture, Featured, Secrets & Lies

I don’t like to be called “Honey”

April 8, 2017

…and neither does the Ataulfo Mango

I can’t tell you how many times I have been called Lisa, Melissa, Alissa, and, even, Carissa when various adults have had to read my name, Nissa, aloud. The very existence of the name Nissa (pronounced Niss like kiss with the soft “a” pronounced like uh = Niss–uh) baffles most Americans. Most people pronounce it like Lisa, fearing the mallet of mispronunciation, but I never mind when people mess up my name. In fact, half the world calls me Nee-sa because it’s easier for many of the world’s tongues. Many cultures struggle with the pronunciation of the sharp “i”. What I do mind is when, in order to avoid saying it wrong, they refuse to try. I imagine it’s all fear-based—fear of sounding stupid, fear of making a mistake. Whatever the case may be, it’s time for all of us to get to know each other’s names along with the accents and cultures they come from. To sound silly is a worthwhile sacrifice to make when learning new words—to try is to connect in all of our humanness. As Americans, we need rise to the challenge and embrace diversity in all its forms. To embrace, and celebrate, diversity is to be on the right side of history. We can start as simply as confronting our fear of mispronunciation, getting to know names we deem too ethnic and too unusual.

Older Posts

ataulfo

3 Minute Mango Expertise: Noris Ledesma

Risk & Reward: “Who is going to take the risk, who is going to make the changes”

It Takes a Village

Proper Ataulfo handling practices increase sales and consumer satisfaction

Ataulfo Marketing 101

Shortcutting the promotion of Mexico’s yellow slipper

Time to Brush Up On Ataulfo Marketing

Shortcut to success, Ataulfo Marketing 101

Little Ataulfo Mangoes

An opportunity knocking down the door

Ataulfo Swirl Meringue Cookies

A simple crunch cookie your kids can make!

Summertime Crop Update

Ataulfo Marketing 101

Shortcutting the promotion of Mexico’s yellow slipper

Crespo Organic Sees All Yellow

Mexico revs up mango engines with Ataulfos to start the season

I don’t like to be called “Honey”

…and neither does the Ataulfo Mango

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